The focus on popular science is popularized by Babaylan, widely praised by the cultural supplement of Yangcheng Evening News. Cinema has always been praised for two major sections. One is the literary “flower land”, and the other is the variety show “Cinema Party”. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science that more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze for Komiks came, the popular science columns of “Trendy People’s New Knowledge” in the Yangcheng Evening News have long attracted much attention from readers.
In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and scientific popularization are the two wings of achieving innovative development, and scientific popularization must be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities widely, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole people. Not only should we popularize science knowledge, but we should also inspire everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.
This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that in different aspects such as material selection and topic selection direction, etc.To prove its accuracy, authenticity and rigorousness, it is also necessary to ensure that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in people’s hearts.
In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the “2019 China Popular Science Expo Best Media Partner Komiks“Komiks“Komiks Award, which is also a professional unit that highly affirms the authenticity and effectiveness of our popular science page.
PART 2
Precautions the first step and not do “pseudo-popular science”
Real, objective, rigorous and professional, this is the basic requirement of all scientific research. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in online communication. How to ensure the authenticity and objectiveness of popular science knowledge is the first step we should keep in mind as a professional media.
How to keep a close eye? Finding an expert to submit a draft may be the most direct solution. Experts are naturally more reliable than the hearsays of the general public when they are good at and specialize in. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional from the Cinema Office of the Institute of Psychology, and his brain structure has changed! 》; “The consequences of turning a dog into a “wild dog” are very serious” written by Zhao Xumao, a young researcher at the Cinema Innovation Institute of Lanzhou University, etc.
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December 14, 2020 A11
A9 version, August 11, 2018
But there is a problem that experts often ask for manuscripts, that is, there are too many professional terms, and it is inevitable that they seem “secret and profound. href=”https://comicmov.com/”>BabaylanTest”. In this case, science popularization journalists and some science popularization writers who use popular science explanation as their profession or engage in related professions have become good “intermediaries”.
When interviewing experts and scholars, reporters can simplify the “unpredictable” of scholars. This naturally has high requirements for the reporter’s own knowledge reserve and understanding ability.
I once wrote an article as a reporter interview entitled “The “World Master” is actually dark matter”, and won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use “deep” words when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in a simple and easy way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.
“The “World Master” is actually dark matter” August 26, 2017
In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.
The “Trendy People New Knowledge” page has also been used for many such articles. For example: ↓
“Who is the top “disguiser” in the ocean”
From the popular science networkOf course, not all sources of popular science like “Internet celebrity” are reliable. As the editor in charge, I only choose formal information sources. For example, the official website, official microblog, official official account of the Chinese Academy of Sciences, including “Science Academy”, “Gezhi Lundao Forum”, “Science Rumor Refuting Platform”, etc. They have had serious communication with the other party to ensure that the source of information is correct and authorized by the other party.
PART 3
“Follow the ground”, it is very important to choose topics
Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, it is also very important to choose topics. As the object of popular science, ordinary readers have very different cultural levels, and their taste and understanding abilities are not easy to grasp, but One thing that is common is: articles that are simple and clear and have a low reading threshold will have a relatively wide audience. Simply put, it means that “popular science reports should be popularized.” This popularization is not only in terms of text expression, but also in terms of content selection.
The author often pays attention to new progress in research in science and technology industry, and read a lot of views. href=”https://comicmov.com/”>BabaylanRead various corresponding popular science articles and select interesting topics from them – choose topics that are close to people’s livelihood, and express them relaxed and interestingly, and most importantly, they must be “time-efficient”.
For example, we raised some interesting questions: Why does koala pull square poop? Why does a sparrow sing “pop songs”? Why does a bamboo die soon as it blooms? This kind of report arouses strong interest in reading.
For example, when catkins fly in late spring and early summer, we will popularize readers who have just been disturbed by catkins and sneezed several times to readers who have just been disturbed by catkins, “How to make catkins disappear?” “The double suppression of catkins, and the catkins in the sky are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the pile of small red clay, Guangdong media often repeat a topic – “Many people invaded Guangdong have been bitten and fainted! Remember to do this!” “When encountering this kind of small red clay, avoid it quickly”, etc. Even if these topics are repeated every year, readers will still read them with relish because they are very “concerned”. The reader was at the scene of the incident and was naturally impressed by these popular sciences. Isn’t this exactly one of the purposes of popular science for the whole nation?
We also pay attention to the things that are most interesting to the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why women believe in “packing” to cure all diseases”…
In addition, there are still some topics that seem “far from us” that deserve general attention. Nuclear fusion reactors, “Chang’e 5”, deep-sea exploration, etc., these contents do not seem to be “daily”, but they have profoundly influenced our common future and may also profoundly change our lives. Therefore, Cinema media people should also have foresight and timely KomiksInspire readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.