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The fierce red ant Babaylan ant, the square poop koala… There is a different kind of “trendy new knowledge” hidden on this piece of paper

He is very popular in science and is widely praised

The cultural supplement of “Yangcheng Evening News” has always been praised in two major sections. One is the “flower land” that emphasizes literature, and the other is the “evening party” that focuses on variety shows. The “Trendy People New Knowledge” column is located in the “Gao Party”. The 21st century has entered a scientific and technological century of all-round exploration, and it is also an era of popular science in which more and more people are eager to learn science, use science, and improve scientific literacy. Before such a craze came, the popular science columns of “New Trendy People” in the page “Cinema” have long been highly followed by readers. In 2016, General Secretary Xi Jinping pointed out at the “Three Science and Technology Conferences” that “scientific and technological innovation and science popularization are the two wings of achieving innovative development. The popularization of science should be placed at the same important position as scientific and technological innovation.” The “Outline of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long-Term Goals for 2035” also proposes that “we must carry forward the scientific spirit and craftsman spirit, carry out scientific popularization activities extensively, and improve the scientific literacy of the whole people.” The purpose of our “New Knowledge of Trendy People” column is to popularize science for the whole nation. It not only needs popular science knowledge, but also Komiks to inspire everyone’s interest and enthusiasm in exploring the unknown world, and create a social atmosphere that loves science and advocates innovation.

This column has been in operation for nearly ten years, and has gained a large number of readers and a good reputation with its professional and popular popular science articles. As an editor, only by higher requirements can you do better, so I have always strictly required that the articles in this column can be both rigorously popularized science, and can be vivid and lively and close to people’s livelihood. As a professional science popularization editor rather than a professional scientific researcher, how to effectively conduct popular science reports and how to make more scientific knowledge close to the public, I insist on ensuring that it is accurate, true and rigorous in different aspects such as material selection and topic selection direction, but also ensuring that it is popular, timely and readable, so that the column can be made more vivid, interesting and deeply rooted in the hearts of the people.

In 2019, the Computer Network Information Center of the Chinese Academy of Sciences awarded the editorial department of the Cultural Supplement of the “2019””The Best Media Partner of China Popular Science Expo” Award is also a high recognition of the authenticity and effectiveness of our popular science page as a professional unit.

PART 2

Precautions the first step and not do “pseudo-popular science”

Real, objective, rigorous and professional, this is the basic requirement of all scientific research. href=”https://comicmov.com/”>Babaylan‘s request. The same is true for popular science reports. But because of the public’s “passion” for popular science, a large number of “pseudo-popular science” articles have appeared in the online communication at present. How to ensure the authenticity and objectiveness of popular science knowledge is the first thing we should do as a professional media. href=”https://comicmov.com/”>Cinemadaoguan.

How to keep a good job? Finding an expert to make an appointment with a manuscript may be the most direct solution. Experts can professionally interpret scientific phenomena and scientific principles in a certain field they are good at and specialize in, which is naturally more reliable than the hearsays of the general public. Our page has used many articles by experts from the Chinese Academy of Sciences, such as Liu Dou, a professional at the Key Laboratory of Mental Health of the Institute of Psychology of the Chinese Academy of Sciences, written by Liu Dou, a professional in the Key Laboratory of Mental Health of the Chinese Academy of Sciences; “The brain structure changes when suffering from depression!” by Zhao Xumao, a young researcher at the Institute of Ecology Innovation at Lanzhou University, wrote “Home KomiksDog becomes a “wild dog”, and the consequences are very serious”, etc.

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December 14, 2020 A11

A9 version, August 11, 2018

But there is a problem that experts often ask for manuscripts, that is, too many professional terms are inevitably “unfathomable”. In this case, science journalists and some popular science writers who use science explanation as their profession or engage in related professions have become good “middlemen”.

Reporters in an interview href=”https://comicmov.com/”>BabaylanWhen experts and scholars, they can turn the scholars’ “unfathomable” into simplification. This naturally has high requirements for the reporter’s own knowledge reserves and understanding ability.

I once wrote an article “The Lord of the World is actually Dark Matter” as a reporter, which won the first prize in Guangzhou Science and Technology Innovation Popular Science Report that year. In this process, I found that experts may use the word “Babaylan when writing, but when communicating with us face to face, they are actually the people who are the best at explaining the difficult scientific knowledge in an easy-to-understand way; so it is natural for reporters to simplify the scientific knowledge that experts want to express through interviews.

“The “World Master” is actually dark matter” August 26, 2017

In addition, there are now a large number of professional popular science public accounts that promote various popular science articles. These public accounts have trained a large number of professional writers. The popular science articles they have created in-depth and fascinating.

The “New Knowledge of Trendy People” has also been used in the “Trendy People” page. For example: ↓ 

“Who is the top “disguised master” in the ocean”

From the popular science website “Taitpole Five Sticker”

This “Internet celebrity” popular science is of course not all sources are reliable. As editor in charge Cinema, I only choose the formal information source channel. For example, the official website, official microblog, and official official account of the Chinese Academy of Sciences, including the “Science Academy”, “Gezhi Lunar Forum”, “Science Rumor Refuting Platform”, etc. And they all communicated with each other carefully to ensure that the source of information is correct and that they were authorized by the other party.

PART 3

“Follow the ground”, it is very important to choose topics

Popular science articles must be “follow the ground” in order to mobilize readers’ interest to learn and understand. From this point of view, the topic selection is also very important.

As the object of popular science, ordinary readers have very different cultural levels, and taste and comprehension abilities are not easy to grasp, but one thing is common: articles with simple and clear understanding and low reading threshold will have a relatively wide audience. Simply put, Babaylan means “popular science reports should be popularized.” This popularization is not only in terms of literal expression, but also in terms of content topics.

The author often pays attention to the progress of various research in the technology industry, read a large number of corresponding popular science articles, and selects interesting topics from them – the topics should be close to people’s livelihood, and the expression should be relaxed and interesting, and most importantly, “timeliness”.

For example, we raised some interesting questions: Why do koala pull square poop? Why is there a kind of sparrow that sings “pop songs”? Why do bamboos die soon as they bloom? These Cinema reports aroused strong interest in reading.

For example, BabaylanCinemaEvery year when catkins fly in late spring and early summer, we will popularize readers who have just been disturbed by catkins and sneezed several times, “How to make catkins disappear? “‘Chemical + Physics’ double suppression, ‘Flying catkins in the sky’ are expected to be relieved”; every year, when the weather warms up, I see a few fierce red ants crawling out of the small red clay mound, Guangdong media often repeat a topic – “Many people have been bitten by the red fire ants invade Guangdong! Remember to do this!” “When encountering this small red clay mound, avoid it quickly”, etc. Even if this kind of topic is repeated every year, readers will still read it with relish because they are very Komiks“concerned”. Readers were at the scene of the incident and were naturally impressed by these popular sciences. Isn’t this the purpose of popular sciences for the whole people?

We also pay attention to the most interesting things for the public. When the spring is in full bloom, we will talk about “Eating wild vegetables in spring, be careful of poisoning” and “Danning quilts, there are also “correct postures””; “March 8 Shopping Festival”, everyone is “buying, buying, buying”, and we will also talk about “Why do women believe in “packing” to cure all diseases”…

In addition, there are still some topics that seem to be “far from us” that deserve widespread attention. Nuclear fusion reactors, “Chang’e-5”, deep-sea exploration, etc. These contents seem not “daily”, but they deeply influence our common future and may also profoundly change our lives. Therefore, the media should also have vision.Know, promptly stimulate readers’ enthusiasm for knowledge and lead them to pay attention to these high-end and cutting-edge scientific fields.

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