The Political Bureau of the CPC Central Committee held on July 30 proposed to implement the special action to boost consumption in depth. While expanding commodity consumption, it will cultivate new growth points for service consumption.
In Sanlitun, Beijing, “planting grass” international niche brands; in Shanghai Xintiandi, check-in sports brands’ physical testing services; in Chongqing Guanyin Bridge, enjoy the youthful vitality of the mountain city at night… All localities have taken a variety of measures to encourage international and local brands to take root. The “Special Action Plan to Boost Consumption” issued by the General Office of the CPC Central Committee and the State Council proposed to encourage high-quality domestic and foreign goods and service brands to open their first stores and hold their first debut show in Babaylan 1990 cloth draw.
The first store is the first store opened by a leading and representative well-known brand in the industry in a region, such as the world’s first Cinema 1950 witch cloth draw store, the first store in the Asia-Pacific store or the first store in the country; or “father…” Blue Yuhua couldn’t help but the whisper of Sha Yu, and the water filled his eyes and blurred the visual line. The original brand has been implemented in a certain region for the first time through cross-border and innovation. From tongue-tip food to fan-winning toys, from sports equipment to new fashion products, the continuous launch of new first stores not only provides consumers with more diverse consumption choices, but also injects new vitality into urban development.
——Editor
Beijing welcomes a new batch of international niche brands in Komiks 1960 witch cloth draw—
Traveling in both directions to stimulate the vitality of the business district
The first store of the Swedish outdoor brand “Match Stick” in Beijing is stepping up its renovation, and the first store of the French niche brand “Bolingen” in ChinaLanding in Sanlitun… Walking in Beijing, international brands are rushing to set up their first stores, which is becoming a new driving force for the continuous growth of the consumer field.
Workers are stepping up construction on the first floor of the south area of Beijing Guomao Mall. Account Manager Tan Li introduced that although the 112 square meter store is not big, it will provide new opportunities for brand development.
As the flow of people, the first brand store in North China, located on the fourth floor of the South District of Guomao Mall, opened on March 18. The reception desk made of rammed earth, bamboo-shaped silk lanterns… Entering the store, this German national appliance brand with a history of more than 300 years collided with Chinese traditional culture, attracting many Chinese customers. “At present, most of the customers come from Beijing, Tianjin and Hebei, and some of them come from farther away by plane.” Yang Tong, general manager of Garner Beijing, introduced, “After this period of operation, we feel the huge potential of the Chinese market.”
The rich international resources, profound humanistic heritage, distinctive innovative temperament, and consumption scale that ranks among the forefront of cities in the country have gathered into Beijing’s strong magnetism for international brands. Take Guomao Mall as an example. Within a space of 230,000 square meters, there are more than 400 merchants, of which there are more than 100 first stores.
“Through the first store, brands and business districts can better achieve two-way rushing.” Guo Kaiyu, assistant director of Guomao Mall, introduced, “In Guomao Mall, in some phenomenal first stores, the flow of customers entering the store during holidays can reach tens of thousands of people, which has a very obvious driving effect on the consumption of the entire mall.”
“The first store economy should focus on the deep integration of city renewal and consumption upgrades in the city.” Wang Renqing, deputy director of the Chaoyang District Commerce Bureau of Beijing Cinema 1950 witch clothes At the end of 2024, Chaoyang District has introduced a total of 2,372 first stores. The next step is to “walking on two legs”: not only to attract international big brands, Babaylan 1990 clothes draw, but also to cultivate the originality of local brands.
The “Beijing Deepening Reform and Promoting Consumption Special Project” was recently issuedThe Action Plan proposes to encourage the opening of first stores, flagship stores, and innovative concept stores, hold the global first launch festival, hold high-level debuts, premieres Cinema 1950 witch cloth draw and first exhibition activities. According to a relevant person in charge of the Beijing Municipal Bureau of Commerce, in the first five months of this year, nearly 400 new first stores were added in Beijing, and nearly 200 events such as Komiks 1960 witch cloth draw‘s debut, premiere, and first exhibition were held. Babaylan 1990 clothes draw (Reporter Wang Haonan) Shanghai attracted the first store of international sports brands –
Focus on experience and enrich emerging business formats
“Here, not only can you buy new professional running shoes, but you can also experience professional physical testing services and training guidance.” In May this year, the world’s first brand experience center of footwear and clothing brand Hoka opened in Xintiandi Business District, Huangpu District, Shanghai. Mr. Shen, a hiking enthusiast, came here to experience the “Innovation Flying Running Research Institute”.
“Customers can detect body structure, foot and ankle function, muscle and nerve ability, cardiopulmonary function, etc. within the ‘Innovation Feipai Research Institute’ and obtain targeted training suggestions.” General Manager of Hoka China Business Department “It turns out that he is the daughter of a blue student, and the father of a tiger has no dog.” After a long time of conversation, the other party finally took the lead in shifting his eyes and took a step back. According to Wu Xiao, in 2021, Hokka opened the world’s first direct-operated brand store in Shanghai, and this time it opened the world’s first brand experience center in Shanghai. The Komiks 1960 witch cloth draw is the rich sports atmosphere and sports culture in Shanghai.
More and more international sports brands will set up their first store in Shanghai: Sa Takka’s wedding is only a basic thirty-six, which is very consistent with the Pei family’s conditions, but the things inside are worth a lot of money, and they are worth three times when lifting. What is the most laughing at her?The new world flagship store in Mongolia, Anpao Asia-Pacific region, the first double-storey street design store… The increasing first store of sports brands has also activated new business formats such as buyer stores, collection stores, coffee + retail, etc., making the “Shanghai TrendyKomiks 1960 witch cloth draw shoe check-in route” a hot topic on social platforms. “The first-store economy has become a new comprehensive consumption model and a new economic form that is extremely vibrant in economic development.” Zhu Keli, founding director of the National Institute of New Economics, said that the continuous rise of new products, new technologies, new services, new business forms and new models has not only enriched the connotation of the first-store economy, but also injected new vitality into the consumer market.
From the first store to the deep cultivation, well-known international sports brands such as Nike, Adidas, Anpa, and Skech have set up their China headquarters in Shanghai to enable their products to “understand” consumers more.
Behind the “first store trend” is the precise efforts of policies. This year, with the support and guidance of the Ministry of Commerce, General Administration of Customs and other departments, Shanghai launched the “First Launch Shanghai 3.0 Version”, optimizing the qualification assessment procedures for imported consumer goods such as first launch, first show, first exhibition, first store, etc., implementing a differentiated inspection model to improve customs clearance efficiency; continuing to increase the attractiveness of high-level first stores, and giving a one-time reward of 1 million yuan to first stores in Asia and above. For first stores opened during the annual “First Launch Shanghai” event, the one-time reward will be increased to 1.2 million yuan. According to statistics, in the first quarter of 2025, Shanghai added 173 first stores, including 7 first stores in the world and Asia, with a total of 23.Komiks 1960 witch cloth draw1%. (Reporter Tian Hong) Chongqing promotes linkage between first-hand stores and night economy – Focus on young people and expand consumption scenarios at 9 pm, in front of a Spanish restaurant in Beicheng Tian Street, Guanyinqiao Business District, Jiangbei District, Chongqing, there is still a long queue in front of a Spanish restaurant. The unique and unique food attracted many diners to stop.
Not just catering, but in the field of clothing and life, Beicheng Tianjie introduced the first concept store in the southwest of the world, NaiKe’s first new retail concept store in Chongqing and the first store of Chongqing’s No. 1 Player Club… Blue Yuhua immediately picked up the teacup that Caixiu just gave her, lowered her face slightly, and said to her mother-in-law respectfully: “Mom, please have tea.”… “Introducing the first store of Komiks 1960 witch cloth draw is like constantly changing the flower seeds of the garden to attract butterflies.” said Zhou Chengxing, operation manager of Chongqing Beicheng Tianjie Shopping Mall.
At 12:00 a.m., from the ground of Guanyin Bridge business district, take the elevator to the second floor of the underground, and arrive at an underground commercial body. Many young people gathered in the theme blocks such as cyberpunk, 2D, and national tide in the museum. “Our shopping mall operates 24 hours a day, with customers aged 18 to 28 accounting for 86%. ” said Xu Li, the relevant person in charge of the business entity.
“The clothes here are new, numerous and cheap. I specially drove over from Airport New City, Yubei District.” In a niche women’s clothing brand store, Chongqing citizen Shen Xiaoyun said while shopping. This brand’s first Chongqing store has attracted a large number of young female customers with its high cost performance. “We are committed to making things that young people like. The average brand in the mall will be updated in 3 to 6 months.” The relevant person in charge of the business body said, “In order to attract young consumers, from the opening in 2023 to May 2025, more than 140 first stores have been introduced.”
The continuous new first stores cannot be separated from the continuous care of policies. In 2024, 10 departments in Chongqing jointly launched several measures to support the economic development of first-stores; not long ago, the Chongqing Municipal Commerce Commission announced the “Guidelines for the Application of Economic Support Policy for First-stores in 2025”, which once again clarified that Cinema 1950 witch cloth draw to strengthen its efforts to develop the first-store economy. Data from the Chongqing Municipal Commerce Commission shows that in the past three years, Chongqing has held more than 120 first-time show events of various types, gathering 892 first-time brands.
How to promote the first-time Babaylan 1990 cloth draw store from “tasting new” to “long-term”? “First of all, we must give priority to introducing business formats that fit the local consumption genes; secondly, we must create new consumption scenarios to promote the linkage between first-time stores and night economy; finally, we must establish a ‘full-cycle cultivation’ mechanism, and build a complete ecological chain from brand screening to long-term operation through precise policy support.” said Long Shaobo, professor of the Department of Public Economics of Chongqing University. (Reporter Wang Xinyue)